Expertise

I'm here to support your product design journey with expertise spanning the entire lifecycle. Through meticulous user research and strategic acumen, I uncover your audience's needs and develop impactful strategies. With a keen eye for captivating designs and seamless interactions, I ensure exceptional user experiences at every step.

See my process

My process

Here’s a quick overview of how I work. If you’d like to learn more, get in touch.

1

Discovery

What is your product’s value to people? What problem does it solve?
  • User research and interviews
  • Data analysis
  • Research and validation

2

Strategy

What elements does your product need to drive success? How do they relate?
  • Brand strategy and positioning
  • Content Strategy
  • Product Strategy
  • Vision & Roadmapping

3

Design

How do the elements best deliver your product’s value?
  • Brand design and guidelines
  • Information Architecture
  • Interactive design Systems
  • Art Direction and recruiting
  • Illustration and iconography

4

Develop

How do people interface with the elements?
  • Digital Experience (UX)
    UI Design
  • Copywriting
  • Prototyping
  • Usability Testing